Excellent images are essential for web sites and can lift an ordinary web site to a professional level. The average surfer responds better to websites that use good quality images, tending to linger longer and browse more pages than when faced with dense, text-heavy pages. There are many reasonable priced picture libraries online where one can source everything from flower pictures to computer equipment images. Here are a few rules that need to be followed to ensure that the images become an asset to your site rather than an unwieldy burden and that your careful SEO use of keywords in the text is enhanced by the images: 1. Make sure all your images are correctly optimized: i.e. a relatively large image of 600×475 pixels should be between 20KB and 50KB in size(maximum). If you use a lot of thumbnail images on one page (125×125 pixel) then they should be between 5KB and 10KB in size. By sticking to these simple size guides you will ensure that your page loads quickly. Do check every single image that you put up. I have seen images on websites that are 2MB in size, leaving the web site owner scratching his head and wondering why the page takes so long to load. Casual surfers will have long since departed to faster loading sites. 2. Naming your images appropriately will substantially help by making it easier for Google to find the images on your web site (Google has recently changed its algorithm to take into account images and other media more than ever before) improving your overall search engine optimization. Try to name each image using keywords that link to the subject of the page that the image is on. If the subject of your page is red flowers, then find an image of a red flower and name it http://red-flower.jpg. Hyphenate the image names or use underscore between the words. The search engine spiders will see this image name as separate words if you do this. Don’t be tempted to abbreviate your image names, thus rendering them unrecognizable for SEO purposes e.g. http://rdflwr.jpg. You may end up with rather long image names by using the full keyword names but you will maximise the SEO benefits of your chosen key phrases for each page. Lastly vary the image names that you use, when you have multiple images on one page, even by one letter to make it a plural e.g. http://red-flowers.jpg or http://flowers-red.jpg so that the search engines don’t penalise you for keyword loading. 3. Make sure you add alt tags to every image, which are also taken into account by the search engine spiders, once again using appropriately varied keyword phrases that link to the subject of the page. 4. Search on the Net for royalty free stock picture libraries. There are many of them, some specialising in one subject others covering a huge range of subjects. They are normally free to register with and generally use one of two payment systems: a credit system whereby you purchase x number of credits and each image costs a number of credits according to size; or a monthly subscription which allows you to download a certain number of images each month. Most libraries provide web ready images at 72 dpi or print ready images at 300 dpi. Web ready images are generally from 450-800 pixels wide or high, but this is perfectly adequate for use on a website. With prices often ranging from $1 per web ready image to $50 for a A4 sized print ready image this is a very affordable way of enhancing your web site and attracting both spiders and surfers.

When you have been online for any length of time you will know what resell digital information products means. There are many business owners online that use this to help them make money. Resell rights are very popular on the internet. So what does it mean when I say resell digital information products? Resell or resell rights means that you have purchased a product and you have also purchased the right to sell that same product to your customers. When you get the resell rights you will be able to keep 100 percent of the profits from what you do sell. When you buy these resell rights products you are given permission to take the product by the owner and resell it to help you make money. However, you will not be able to change the product in any way. The way that you sell the product will depend on the terms of the transaction. With some resell right products you will be allowed to sell the product to other people but you can’t sell them the resell rights so that they can turn around and sell that same product. There are resell rights products that you can get where you can not only sell the product but you can also sell the resell rights along with it. This will mean that anyone that buys the product and resell rights from you will be able to then sell this product to their customers. You can make good money when you use resell rights products if you find the right product. You want to make sure that you get a product that your customers eagerly want to get their hands on. Before you buy any resell rights product you want to make sure that you do some research to find out what exactly it is that your customers want. That way you will have a much easier time finding the right product and then selling it for a profit. Usually when you hear about resell digital information products you will hear about them in the form of an eBook, software, CD or other digital items. One good thing about resell rights products is that you will not have to have a storage space for them since most of these products are in the form of information that can be downloaded online. When you are looking for resell rights products that you can use with your business you will be able to find ones that have been written about every topic you can imagine. It is important that you get one that has to do with your business. It is also important to learn what your customers want and then provide it for them. You can do this by putting a survey on your website, setting up your own forum or even setting up a Frequently Asked Questions (FAQ) section on your website. You can also get involved in forums and find out what other people are asking about. You will also want to make sure that you read the FAQ section of whatever forum you joined. By doing these few things you will definitely have a much better chance of finding out what people want. Then you can go out and find the product for them. You need to remember that there will be other people who are using the same resell digital information products that you are. So you will want to come up with a unique way of getting your customers attention so that they will be more likely to buy from you over the other people out there who are selling that product.

When selling your business it is critical that you understand the processes involved. After all, unlike other business decisions this will only be made once! So here are a few questions that might help you in the process. Why are you selling? Are you selling because the business has reached its full potential or do you want to get out because you have had enough? It’s important to have a reason for the sale as you will get asked this question from all potential purchasers. Is your property on a lease? If a buyer is looking at your business he will want to see a long term lease in place. Negotiate with your landlord an extension to your lease and make sure that you have a clause in there which allows you to transfer the lease to the new buyer. When did you last value your assets? This is especially important when it comes to property as prices are constantly changing and you might get a very pleasant surprise. Do you want to sell just the goodwill and still own the property? Often when selling a business it is possible to keep the property and lease it to the new buyer. If you do not need the full proceeds it is often wise not to sell the property as long term it will be an appreciating asset. Make sure though that you get a full repair and renewal lease put in place with the buyer. Are you the one hundred percent owner? If not what do the other shareholders think about you leaving? One of the easiest ways to get out is to sell your stake to the other shareholders. Do you want to protect some workers in your business once the sale has gone through? You might have members of the family or close friends who work in the business and they might need some security after you have left. One way to do this is to provide them with decent employment contracts prior to the sale. Is the timing right? The best time to sell the business is just after you have had a good year of trading. Even economists disagree about what the future may bring so try not to predict how the trading environment will change but get out when profits are high. Prime the business for sale. Just as a house will achieve more with a lick of paint and the garden in top condition so a business will need as many loose ends tied up as possible so that it is easier for a new buyer to walk in. Get rid of all the dead stock and dispose of all old and useless machinery. Tidy the place up. Make it look as attractive as possible and for heavens sake make sure all the light switches and bulbs work. Make sure the place is as bright as possible by using higher power bulbs than normal. Get professional help. If you have a small business all you need are the services of a good accountant and lawyer. If the business is more complicated a decent business broker might be required to get the maximum price for your business. The easier you make it for the buyer to move in and start running the business from day one the higher the price you will achieve for the sale.

When you have a business, one of the first decisions that you are going to have to make is where you want the business to be based out of. Lots of people start with the business in their homes, and then move somewhere else as their business grows and expands. This is often a good idea because as the business grows and expands, there are new things that can be done with more space. This means that as your business gets bigger, you might want to move to a bigger space, so that your business can flourish and continue to do so. One of the questions you are going to have to ask is whether you would like to buy a building or rent. There are many suggestions that say that both of these are good ideas, but there are a few reasons that you might want to consider buying a place over renting a place. The first reason that buying a place is a good idea is that you are going to be able to simply make payments on the building in the same way that you would be paying rent, yet the payments are actually going to be going towards owning the building. This is often the route that people go. When they look into a building for their business, they take out a loan to buy the building. Usually, they can find a way to pay about what they would be paying in rent, but have this money go towards paying back the loan. This is a great way to gain property and also to gain assets. The other reason you might want to buy a building for your business is that when you buy a building, that means that it is yours, and you can do whatever you want to it. When you rent, you have to talk to the landlord about changing the carpet or fixtures or even painting the walls. This means that you are going to have to be under someone else’s control when it comes to these things, and it might be that you wan to control them for yourself. If you buy the building, you can feel free to do whatever you want with it. Because many businesses thrive on people coming to the store and being at their establishment, you can feel free to change the building in any way so that your customers will feel more comfortable and will be happier when they are there, and therefore they’ll be more likely to buy things. Also, if you purchase a building for your business, it means that no matter what happens, you have that building. If you decide not to have your business anymore, you can sell the building and hopefully you will be able to make a profit on it.

After weeks and weeks of searching and reading all the different ads on the internet, you finally discover what you’ve been looking for in a work at home job. It tells you everything you want to hear and they also show proof of their claims. The deadline is approaching “This offer ends by midnight…” You can’t wait to whip-out your credit card to get your material and get started making hundreds or even housands of dollars. But wait! Now is the time to ask yourself. Is there enough information letting me know what is needed of me to get this system off the ground? Will I have everything I need to get started right away? When and how will I get paid? Am I willing to dedicate the time? and Finally, is this really what I want to do? By taking a little more time and asking yourself these simple questions could decide between your failure or success. And could even save you time and a whole lot of money. But before we get started, I would just like to tell you, whether you’ve finished high school or never attended college. It doesn’t matter who you are or what you’ve been doing in the past. Just remind yourself that you can learn anything and you’ll be on your way. All it takes is the determination to want to learn to make money. “Specific Work at Home Jobs in Detail” Paid surveys, assembling products, mystery shopping, data entry and stuffing envelopes. With paid surveys you can earn money either by filling out forms and answering questions about a particular product or by trying out new products for companies and jotting down your experiences on whether the product would work for a particular segment or audience. If you don’t want to leave home for an extra income, this would be a great way to make $500-$3,000 a month from your computer. Just getting paid to tell what you think about a product or service. “Can Assembly Jobs Work for You?” Home assembly has been around since I started my career online. Which has been about 8 years now. I can also remember when I was in to mailorder 2 years before that, home assembly jobs were being offered as well. It consists of building products for a certain type of company (sewing, wood constructing, electronics, etc..) and sending the products back to the company when finished, for a paycheck. From my experience, the majority of websites only give you a listing of these companies claiming that you’ll earn $400-$500 weekly. Here’s how it works, when you get the listings of these companies, you will personally have to send for the info from the companies on your list. When and if you get the info, they will send you an order form with the price (ranging from $30-$40) of their package which contains patterns, sample of finished product and maybe some material. Afterwards, it’ll be up to you to get whatever else you’ll need to make the products. Costing you even more money. Now, very rare have I heard of someone making good money with these companies. There may be a few out there but you would need to do your homework in finding these companies. And the only way to do that is to buy in to these companies to see if you were to get a paycheck, which could cost you a substantial amount of money, or find someone who has been paid by one or more of these companies. “How a Mystery Shopper Earns a Paycheck” Mystery shopping is very popular. But you don’t really work at home. You work for companies that are trying to make their prices, products and services competitive to other companies. You work your own hours, shop and/or eat for free. Here’s how it works. As a mystery shopper you will complete a special assignment for a particular company by going to a location in your area. You go to the location as a customer but you will be completing a questionnaire or evaluation sheet about the location. After completing the assignment, you will then file the sheet either electronically, faxing or postal mailing it to your company for a paycheck. There are a few reputable websites out there that offer these mystery shopping companies. These jobs are a very good source of parttime income. “Is Data Entry What You Think it is?” Data entry has become very popular in the past year. I noticed it moving forward from the mid-point of google adsense. You are paid to do typing assignments for a particular company. But do be careful of these types of businesses. These companies make claims of earning a home income with their company listings. Majority of these companies will only scam you! Their listings consist of only outdated information. There maybe some websites that could assist you in finding this type of work. If you do a search for these companies you will have to sift through the results to possibly find the ones that have been in good standing if you’re interested in doing this kind of work from home. “Is the Stuffing Envelopes Opportunity a Scam?” Now lets talk about stuffing envelopes. This work at home job is just as the name states, filling envelopes with direct marketing for companies to advertise their products and/or services. You are usually paid anywhere from $.50-$5 per envelope stuffed. I have yet to find a company that proves its claims. I would consider staying away from these types of companies unless you know for sure that the company is legitimate. “3 Strategies to Arm Yourself Against Online Opportunity Scams” 1) Testimonials- Be sure the website offers testimonials of satisfied customers. If they don’t offer testimonials, there are no satisfied customers. 2) Money-Back Guarantee- If the company does not offer a 100% money-back guarantee for at least 30 days or longer. I would not trust giving them my money. The longer the better. There are too many scams to take a risk. You can always use the guarantee to back you up if you need to make a complaint. 3) Not Enough Information- Make sure they answer your questions. If they can’t answer the most important questions, they may have something to hide. I know they can’t tell you everything before you make your purchase but the important questions,for example; how you get paid and when you get paid should be answered. Now you can be a confident expert on work at home. OK, maybe not an expert. But you should have something to bring to the table next time you join a discussion on working at home. Now you can be a confident expert on work at home. OK, maybe not an expert. But you should have something to bring to the table next time you join a discussion on working at home.

The Players The three largest PPC companies are Google, Yahoo, and MSN. There are many other smaller players on the market, but the above three own the search market. Smaller search engines have minimal traffic compared to the big three. Use the big three for the following reasons: · Yahoo, Google, and MSN handle over 95% of all Internet search. The smaller search engines have little traffic. · They are reputable companies, actively fighting click fraud · Quick feedback · Scalable performance · Excellent tracking · They provide higher quality traffic · Simplified management Losing Money With PPC Running a successful PPC campaign requires skills. It takes time to learn the ins-and-outs of PPC. Expect to lose money, et least in the beginning. Start with a small budget. Think of the money you spend as tuition. You are learning a valuable skill that helps you build a successful business. The following are among the most important subjects you have to learn: · The buzz words such as CPC, CTR, etc · Writing effective ad copy · Testing ads · Bidding practices · Ranking strategies Learning is important because you are up against larger companies with more experienced PPC managers. Not only that your competitors know more than you, they might have larger budgets. As you study your competitors’ PPC ad campaigns, you might be looking at something that has been tested for years. Bid Management Strategies Never start the bidding process until you’ve determined the highest amount you can bid on a keyword phrase. Pay no attention to how much others are paying for a keyword. The two most important factors to determine Before you do anything else, understand your conversion rate and your average order size. If your average order size is $100.00, and your average CPC (Cost Per Click) is $2.00 with a one percent sales conversion rate, it will cost you $200.00 to make $100.00. Sounds like a bad idea. Your conversion rate and your average order size are the two most important factors determining your maximum CPC. The maximum CPC is not set in stone. Improving you conversion rate will decrease your CPC. Let’s see how the results of the previous example influenced by doubling your conversion rate. Your average order size of $100.00 with a two percent conversion will result in a much lower CPC.PPC advertising is a business process that has to be measured. Understanding the numbers is essential as you determine the effectiveness of your campaign. Is your business growing as a result of PPC advertising?

As you build your home based business, you will find many people who want to offer you help and advice. Some of this advice you may want to follow – others it is best to ignore. Here are some hints and tips on who will be keen to help and what you should do about it. 1. Family; whenever a loved one takes the decision to start a home based business, family members are usually keen to offer their opinions. Unless they have done something similar, it is probably best to ignore this advice – as politely as you can of course! 2. Friends; While they may be a useful shoulder to cry on if you ever need it, friend’s advice, like families is probably not worth taking unless they have set up their own home based business. 3. The Bank Manager; while banks can offer you some sound advice, it is worth bearing in mind that Banks are in business for themselves and will be keen to have you using as many of their services as possible. 4. Accountant; accountants can have their part to play in your home based business. They are particularly useful for cost cutting tips and any advice given to you in this area should be carefully considered. 5. Business Consultants; If you want to use a business consultant, be aware that they will charge for their time. While their advice should be worth considering, you need to ensure you know exactly what you want to cover before you meet with them. Write down exactly what you want to ask to get the best value for money. 6. Financial Advisors; These can be very useful members of you ‘advice team.’ Firstly you should ensure that they are not affiliated to a bank. This means that their advice should be much more impartial than the Bank Managers. If you need to raise capital – they’re the best people to talk to. 7. Customers; it is vital for the growth of your home based business that you always listen to your customers. They want you to succeed and to do this you need to listen to and address their needs. 8. Suppliers; having good lines of communication with your suppliers is an excellent way to ensure your home based business moves forward. Talk to them regularly and you will be kept up to date with any of their new initiatives and they may in turn look to you to provide feedback on the service they offer. 9. Government Agencies; there are government funded agencies that can offer advice on setting up your home based business. They are well worth talking to. Usually independent and therefore impartial, they can offer great advice on how best to cut through red tape! 10. You!; you are your own best qualified business adviser. Take time out to think about your home based business and reflect on where it is going. Listen to your instincts. Chances are they will be right. In summary, when you run a home based business you will be bombarded from all sides by people offering advice. Take time to decide which is worth following and which you can afford to ignore and you will see your home based business grow and prosper.

The best sites these days are the ones with the most interactive features. Taking cues from the larger sites, think of the interactive features that now bring in high numbers of customers. Using blogs, polls, forums, ratings, feedback, reviews, etc., a site can become more of a reflection of the people who use it, giving the users a reason to come back again and again to help shape the site. Most of us have bought items from Amazon, that paragon of all affiliates. Think back to the first interactive features- the media reviews. Amazon lagged in the beginning, taking several years to even turn a profit. As they added more and more interactive features, the site became a community, and buyers stuck around both for content that they trusted and to leave content of their own. This includes not just the reviews, but now ranked review levels that reviewers try to attain. There are also now customer written lists of their favorite items, blogs, places for book authors to chime in about their books, interviews, and more. All of these features make the site feel less like a corporate sales machine and more like a hang out. Use a combination of features to achieve your own hang out status. Polls are a good way to brig people in and keep them coming back. People love to vote for things, and you can bet they will come back to see how other people voted. Add to that a blog, comments that you can leave about the blog, and a place to talk to other users of the site, and you have an interactive meeting place, not just an ecommerce site. Forums are one of the most popular parts of any interactive site. These can be very subject-focused forums that pertain only to the topic of the site, or anything-goes forums that allow users to talk about any topic they like. Many forums have a combination of both- places to discuss the products and keep people thinking about them, and places to discuss their private lives and meet up with friends. The most effective forums have both of these elements. When the readers are tired of talking about the given topic, they will still come back to ‘see’ people they know. This brings them back to your site again and again, creating the best environment for repeat sales. One feature that has begun to be used more often is to give a rank to users based on their usage of the interactive features. Think of Amazon’s reviewer program, giving a special icon to their top reviewers. Many people strive to review as many items as they can in order to get those coveted titles, which cost nothing and don’t give them any special privileges. This type of program can actually be harnessed to greater benefit for larger sites. Yahoo now has an area where users can answer the questions of other users. Answering questions get the user points. Other users rate both the questions and answers, and getting good rating for your answers get the user more points. The points don’t mean a thing, but everyone seems to want them. There are likely much fewer questions being routed through the customer service channels now that the site’s users are willing to answer them in exchange for points. It also brings back customers in order to see how their answers and points are faring. Taking a lesson from this model, think of ways to assign points or rankings to users of your site, and they will be back to improve those rankings. The rankings can be as simple as an icon, a number, or a special title. Giving the site’s users something, even a silly title, will show them that you appreciate them being and want them to keep coming back.

Are an individual who loves getting your entertainment online? If so, there is a good chance that you know what online video sites are. In fact, there is also a good chance that you have visited, at least, one before. If you have, what did you think of the videos that you saw? If you liked them, did you rate them or leave any comments? If not, you should have http://www.babiess.info As previously mentioned, online video websites are a source of entertainment for many internet users. This is because many online video websites allow you to view their videos free of charge. Of course, there are some video sites that will charge you to become a member or charge you a fee for watching certain videos, but most are free to use. This is why online video websites offer the best possible source of online entertainment, because they are free to use or at least reasonably priced. When it comes to finding a video online, you will find that it all depends on the online video website that you are visiting. Videos that you should be able to find online may include, but should not be limited to music videos, homemade videos, celebrity interviews, sports recaps, and television shows. Most online video sites have a large collection of homemade videos. These videos are made by individuals, just like you. Many individuals go through a lot of trouble to make their own video and upload it to share with you. That is why it is advised that you rate all of the videos that you see and leave comments, if they are allowed. Perhaps, the most important reason why you should leave comments on a video website is to make your opinions known. Many internet users leave positive comments when they have viewed a video that they thought was well put together. In addition to positive comments, there are also internet users who leave negative comments, as well. If you were offended or left unsatisfied by watching a video, you can leave a negative comment. When leaving a negative comment, it is advised you be as tasteful as can be. You will not just want to say that the video stunk, but you may also want to offer helpful suggestions. Video makers love getting comments, especially those that focus on the positive points of their video, but that is not the only reason why you should leave a comment. There are a number of different online video websites that rank their member’s videos in a number of different ways. Many online video websites rank videos by their user ratings, but others rank their videos by the number of comments that their videos have. YouTube is one of those websites. So, not only could you be making your opinions known, but you could also help to increase the ranking of the video that you just watched and enjoyed. As you can easily see, there are a number of different reasons why you should leave a comment on a video that you watched online. Although a fairly large number of online video websites allow you to post video comments, not all will. In the event that comments are not allowed, you will, at least, want to rate the video. Almost all video websites will allow you to do this.

I would like to bring under your attention the new Social Friendswin Network. As generally known, social networks can be of great help to home business owners and network marketers Imagine having been one of the first in MySpace and getting paid on all the members below you. Ok it is a little late now to still capitalize on that but Friendswin could still offer this opportunity. Let me ask you this question. Where do you think you would be right now, if you joined Myspace when they launched and got paid for all the people that joined it after you? You would have been wealthy I guess. Imagine the down line you would have had for your home business and internet marketing ventures? This could still be a ground floor opportunity. Friendswin hopes to capitalize on offering their members a service that offers video enabled profiles and video conferencing between members. Their platform will allow sharing of videos, blogs, music, classifieds, events, forum entries, and favorite/popular categories among users and groups moderated by participants within the network. Internal email will allow private communications between users, thereby facilitating dating, personal and business networking, information exchange and optional communications with the rest of the world. Friendwin.com seems to be different than other social networking sites as it has an affiliate compensation plan that pays commissions for referrals. Instead of taking the Internets’ standard business model and spending millions of dollars to build a brand, they see to have chosen to create a compensation plan for people who want to promote the site. Friendswin could be the net’s newest and most exciting destination to connect with the internet community. Needless to say that eFriendsWin hopes to be a useful tool for internet marketers or home business owners. Off course after the succes of Youtube, Myspace and others the number of social network sites grows by the day and many entrepreneurs are out to get a piece of the action. It remains to be seen if Friendswin can create enough members to make rapid growth possible. Other new ones like Uvme or Ojeez are working hard to get their share too and the market could get saturated. Friendswin will not come for free. It is expected to charge a new member $49,95 per year as from Jan 1st 2008. After that a monthly fee of $9,95 is due. People that sign in during the pre launch don’t pay the annual fee for the first year. Note that the site is not live yet but will be up soon. http://retirewithpeter.info

Affiliate programs are a manner by which individuals known as affiliates bring together companies and businesses to promote what they have to offer. An affiliate becomes known as a webmaster affiliate and provides a connection point between a customer and a website or series of websites. For example every time a customer or subscriber or visitor goes to a given website and clicks on a product or purchases something, the affiliate who belongs to the affiliate program is rewarded in one way or another. Affiliate programs are a way to encourage and increase sales because the affiliates are able to spread the word. The more affiliate programs that are put into play the more traffic that will find its way to the websites in question. Affiliate programs are also sometimes called associate programs and in this case an online merchant pays a commission to an affiliate of the site to bring more traffic his way. The more exposure a site receives the more chance it will have of garnering more sales. Affiliate programs often yield successful results by using such online tools as Traffic Swarm, Empowerism and SFI. In terms of affiliate programs, links for the merchant’s website are placed on the affiliate’s website and it is these links that visitors can click on which will take them to the merchant’s site where they can browse and return to time and time again. Some cyber searchers will make a purchase on their first visit while others might turn browsing into buying after only one or two visits. The affiliate program that generates the most money for the merchant is the one that is likely to be the most successful and often affiliates will recruit other affiliates to join their programs and help them in their efforts. In some cases the affiliate program will make money every time a visitor clicks on a product or service at the website while in other cases money is only earned when a service or product is bought by a visitor. Some online merchants operate one way while others operate the other way. Affiliate programs are made up of three different components and these include in their most simplistic form, the affiliate site or affiliate program, the customer (s), and the website of the merchant. One of the first websites to begin affiliate programs was http://Amazon.com and from 1996 to today affiliate programs continue to grow by leaps and bounds. To Learn more about Affiliate programs visit Ed Watkins website at: http://teamsuccesspros.com/pips.html Top Home Business Opportunity http://teamsuccesspros.com

Owning a franchise is a relatively new concept that has fast caught the imagination of the business community and it is major departure from the norm that until only recently meant that when thinking of going into business, one had to have the required business acumen, follow gut instincts as well as be aware of market trends.
Thus, today franchises have sprouted all over the world and they have proved to be a money spinner for the vast majority of franchisees that have opted for such course of action. In its essence, franchises are really copies of a parent company’s business in which the franchisee owns the business and needs to hire staff as well as look after the running of the business from day to day. The franchisee has high stakes in making the business prosper since he has invested his own money and time The best thing about entering into a franchise arrangement with a parent company is that the business concept has already been well established and success has already been tasted, which is why you want to become a franchisee. Owning a franchise also gives you the right to market the parent company’s trademark and brand name and this is very beneficial as the products or services are already recognized by the paying public and thus are sure to enjoy good reputation with them. Owning a franchise allows the franchisee to tap a market that already exists and where success is more or less assured. Entering into a franchise agreement also provides you support from the parent company which you can rest assured will help you run your franchise business, and there are sure to be many more opportunities for you to prosper further, and you will always be assured of getting whatever assistance you require to run your business. Most franchises are known to run on turnkey basis which means that all the required equipment as well as supplies will be readily available, which makes franchising a very unique form of business. Also, owning a franchise means not requiring a lot of capital to start up the business, and it is considerably less than going into business for yourself because with a franchise you get all the benefits of experience of the parent company as well as a proven business concept that means you do not have to try out trial and error methods which all end up costing more money than may be worthwhile. In addition, the franchiser will already have entered into agreement with suppliers on behalf of the franchise and thus supplies will be available at more competitive prices. With a franchise there is also much more scope to get a broader promotional campaign going, and you also receive benefits from the research and development programs of the parent company, plus you enjoy the status of being a company without much risk and quality standards are sure to be unified. With so many benefits to entering into a franchise agreement, it is little wonder that most other business concepts cannot hope to match what you get from franchising.

Ever wondered what people think when they visit your blog? If you’re like most bloggers, you get a few comments but not enough to know whether most people like your blog or not. Maybe they read it, love it, and you never know about it. Or maybe they see something they don’t like and are off browsing before you have time to shout “hey, there’s good stuff here!” To make matters a little worse, what turns people away is often a small thing. It might be a bad color scheme or the lack of a clear title so people know what they’re reading about. It might be too much text and not enough pictures. Whatever it is, you can lose readers fast. How do you solve this problem? Simple – just test your blog. And there’s an easy way and a free way to do it. Just visit the BlogExplosion site (http://www.blogexplosion), sign up for a free account, and add your blog. Then visit a feature of the site called “Battle of the Blogs.” It’s a free game where your blog competes against someone else’s. Just choose a challenger and click on “Accept Challenge.” Now, the fun part starts. Members will visit your blog and the blog of the challenger. Then they’ll vote on their favorite blog. The battle normally only takes 15 minutes or so to be completed. As soon as it’s over, you have a clear idea of how many people like your blog. If 15 out of 15 vote for yours, don’t change a thing. If 10 out of 15 vote for yours, make some improvements. If 0 out of 15 vote for yours, make some big changes. Then go back and enter a few battles after you’ve made changes. That’s a good way to constantly improve. And there’s nothing better than improving your blog and being able to see the results in less than 15 minutes. That’s got to be better than waiting days to see a difference in your visitor statistics. And while you’re waiting the 15 minutes to see the results, review the other blogs battling and vote for your favorite. As you do, think about what makes you like a blog instantly or dislike a blog instantly. What catches your attention? What is it that makes one blog likeable and another one boring? Take note and you’ll figure out even more ways to improve your own blog.

When it comes to marketing online, there can’t be enough said about the value of fresh content. After all, content attracts web crawlers to your site and helps you to get indexed by the major search engines. Not only that, but content also serves as a tool for communicating with your current and prospective clients. It’s probably because of this – along with the increasing popularity of adding free reports and article marketing – that have made private labels rights products and articles so popular and easy to find. Private label rights take an article or an ebook and turn it around into something that you can say that you have written. At first glance, that sounds great, doesn’t it? You can get the credit for writing an article or an ebook, you don’t have to spend the time writing it, and – thanks to auction sites like eBay – it doesn’t even cost much to have your own informational article or product. In many cases, when you purchase an ebook with private label rights, you’ll receive a checklist of what you can do with the product. It will tell you that the product can: • be edited; • be relabeled with your name as the author; • be broken down into individual articles (in the case of an ebook); • be used as content for your website without attribution; • be sold or offered as a bonus to your customers; • be published offline. It still sounds good, doesn’t it? With an article or ebook and private label rights, you’ll have everything that you need in order to provide an information product – or will you? You see, with all of the things that seem so great about private label rights, there’s one huge disadvantage: you are not the only one who has these rights. Even if the original producer of the content limited the sale to five copies, at least four other people will have the same rights to the content. Without making changes, that means that any one article could be posted – unedited – to an article directory with five different “authors” credited. If each person who bought that content also sells five copies, suddenly there are thirty copies of that same article. If each of the twenty five purchasers sells five copies. . . Well, suddenly private label rights seems to be a little bit less of a great thing. Think about it: • How much would your credibility as an expert on a topic be damaged if others were able to claim rights to your content? • How would you really be able, with certainty, to market a product as your own without a risk that someone could buy the same content with a different name and different author when they were seeking additional information? • Would you really be offering your customers or readers something of value if you only offered private label rights information? Of course your credibility could come into question if all you used were private label rights articles and ebooks. You wouldn’t be offering your customers unique content or information, and as a result you’d likely be offering them something of a lesser value than they anticipated. Private label rights products serve a purpose: for those who are willing to take a chance, who want to have a product or service and who don’t know how to go about creating one, private label rights are an easy way out. However, taking the easy way out isn’t always the easy way of doing things. While it may be more expensive or more time consuming, having an original article or ebook written exclusively for you or your business is the only way to ensure that you’re offering your customers something of quality. What’s so great about private label rights? As long as others keep using them, your custom products provide more value and, in time, your customer base will grow while others’ fail.

We have all suffered from these annoying dangerous spam emails. Most of us still do. There are excellent anti spam solutions in the market, there is no reason to tolerate this no more. To understand the solution we must first understand the problem. So, what is this spam email? Spam is unsolicited, unwanted, irrelevant or inappropriate email. Spam email is mostly used for commercial purposes. Spam emails are also known as “junk mails”. So, why do people are constantly searching for the best spam blockers? Why do the market of anti spam solution rolls billions of dollars a year? Well, these spam emails are time consuming and are annoying. But, more than that, they cost a lot of money. Why? First, because time is money. But more than that, billions of spam emails are loading lots of unnecessary data over the servers. Therefore, big software companies constantly develop anti spam solutions, spam blockers and email spam filters. Anti spam solutions basically do one or more of the following things: 1. Anti spam solutions check the senders’ names and addresses and filter the spam emails according to a black list of spammers they own and update. 2. Anti spam solutions check the recipients’ names and addresses and according to certain parameters, they filter the emails. Fr example, if the mail is sent to a large group sorted alphabetically, the email is considered spam. 3. Anti spam solution scan the emails (Their subject and body) and search for certain words or phrases such as “Viagra” and filter the spam email accordingly. There are many kinds of anti spam solutions such as anti spam lotus, anti spam exchange 5.5, anti spam for outlook express and others. Some work on the server layer and some on the client layer. But basically, they all do the same job – Make your life better.

Trade magazines are an inexpensive way to learn about your industry. It is one of best methods for finding up to date information about your industry. Reading through them, you will find companies with which you want to correspond. Keep an eye out for companies that might offer the products you are looking for. Most trade magazines now offer online versions of their magazines. Through their websites, trade publications make a wide array of industry specific content available to you. What you find could be a gold mine of information. Many offer online forums where you can exchange ideas with others in the industry. You can submit questions on topics, and get answers from others who went through similar experiences. You may find vendors, competitors, suppliers, and even make friends. In addition, they provide a search able database of archived articles. Libraries usually have a nice cross section of trade publications. Visit your local library browse through what they have to offer and subscribe to the best ones. Some publications offer free introductory issues. Tip: If there is not enough information to help you decide the quality of the publication, contact the advertising department and ask for a sample issue. Regardless of your industry, trade magazines can help you improve your chances of success. Trade organizations connect the movers and shakers of industry. They maintain a list of members that is usually available online. The websites are a great resource for learning about the industry. You can read about the latest industry trends through reports and articles. Association board members know the key players, trade events, and concerns affecting the industry. Introduce yourself and use them as a resource. Their primary goal is to match up buyers and sellers. So how do you find the right trade organization? Check out these resources for help in locating the proper channels: ·The Marketing Resource Center marketingsourcedotcom/associations ·Encyclopedia of Associations by Thomson Gale galegroupdotcom ·National Trade and Professional Associations of the United States Columbia Books Inc Publishers Before you purchase any of the above directories, be sure to check for a copy at your local library.

When you first read a professionally written sales letter, you can find yourself gripped by the words, held in awe by the language, and, finally, reaching for your wallet so that you can pay for your future purchase. You might also find yourself surprised: how can such a letter exert so much power in only a single page, with brilliant illustrations, and only a few paragraphs of text? The answer is not so much in skillfully writing words. To write a sales letter, you need people skills: you need to know what touches people, what makes them happy, what clicks with them, what makes them excited, and what pushes them to finally spend their hard-earned money to buy something. Your job as a sales letter writer is to sell not by writing well, but by striking a balance: you have to be exciting without being sensational, and you need to be as truthful about your product as possible, playing on its strengths and using these strengths to fuel your letter. Many sales letter writers make the mistake of thinking that they must sell something, and using this mentality to fuel the task of writing a sales letter. The job, however, can be more complicated than that. Your starting mentality should be geared toward speaking to a person directly, and touching that person’s life; if you are able to get in touch with a person’s needs and wants, then you can make that person buy something without even trying to sell the product. Before you start writing that sales letter, you need to remember what it feels like to be a customer. If you were being sold something, would you like a product or service that catered exactly to your needs, or would you buy something only because someone said it looked or felt nice? Would you like a product or service that was marketed as cheap but useless, or a little bit expensive but infinitely useful? Put yourself in your customer’s shoes before writing your sales letter. The meat of a sales letter is not only in its message, but in its language. Many sales letter writers think that they have to speak formally, as this connotes respect; other sales letter writers think that they can use casual language, as this seems to put a sales letter writer in the midst of the masses. Overly formal language can alienate your customer, when what you really want to do is attract them to your company. Overly casual language can annoy your customer, when what you really want to do is make them feel that they need you. Strike the balance between formality and casual conversation. You do not need to go overboard with the greetings, and neither should you gush with excitement so that you seem more a hyperactive marketer high on uppers than a marketing expert showing the value of the product or service that he or she is trying to sell. You may need to do a lot of writing to practice this style, and you might need to try out your skills on your friends to see how well you are reaching out to them. A sales letter should be formatted correctly. Although this might seem like a confining rule, it can actually work to your advantage: if your sales letter is well organized, it can make your customers feel that your company is well organized as well. A neat sales letter reflects a neat, confident company; clutter your sales letter with useless logos and words, and your company can appear like a trivial, amateur attempt at doing business. Basically, your sales letter starts with a greeting to the customer. Avoid using the generic “To whom it may concern,” or any other address that can make the letter look like a shoot-anywhere document. Address your customer by name: this not only makes the customer feel respected, but it gives a personal touch to the sales letter. The letter’s body should be as succinct as possible, and should include, if possible, images of your products or services in action. In a few paragraphs, elaborate on a customer’s need for something, and on the lack of products or services on the market that have been made to meet this need. Proceed by describing your company briefly, and why your company is best suited to meeting the need through a product or service that the company provides. You can then proceed to describe your product and service. If you have customer testimonials, include only a few; choose testimonials that do not sound gushy, sentimental, or overblown. Customers can sense if they are being led on, so be brief and true to your product or service. When you have fully but briefly described what you can offer, provide price information, and how customers can get in touch with you in order to buy the product or service. Sign your name at the end of the letter. This gives an additional personal touch to the letter, and makes the customer feel that he or she is really the target of the letter. If you can master all these techniques and strike the balance perfectly, you can write a sales letter well and get the profits that you want.