When it comes to marketing online, there can’t be enough said about the value of fresh content. After all, content attracts web crawlers to your site and helps you to get indexed by the major search engines. Not only that, but content also serves as a tool for communicating with your current and prospective clients. It’s probably because of this – along with the increasing popularity of adding free reports and article marketing – that have made private labels rights products and articles so popular and easy to find. Private label rights take an article or an ebook and turn it around into something that you can say that you have written. At first glance, that sounds great, doesn’t it? You can get the credit for writing an article or an ebook, you don’t have to spend the time writing it, and – thanks to auction sites like eBay – it doesn’t even cost much to have your own informational article or product. In many cases, when you purchase an ebook with private label rights, you’ll receive a checklist of what you can do with the product. It will tell you that the product can: • be edited; • be relabeled with your name as the author; • be broken down into individual articles (in the case of an ebook); • be used as content for your website without attribution; • be sold or offered as a bonus to your customers; • be published offline. It still sounds good, doesn’t it? With an article or ebook and private label rights, you’ll have everything that you need in order to provide an information product – or will you? You see, with all of the things that seem so great about private label rights, there’s one huge disadvantage: you are not the only one who has these rights. Even if the original producer of the content limited the sale to five copies, at least four other people will have the same rights to the content. Without making changes, that means that any one article could be posted – unedited – to an article directory with five different “authors” credited. If each person who bought that content also sells five copies, suddenly there are thirty copies of that same article. If each of the twenty five purchasers sells five copies. . . Well, suddenly private label rights seems to be a little bit less of a great thing. Think about it: • How much would your credibility as an expert on a topic be damaged if others were able to claim rights to your content? • How would you really be able, with certainty, to market a product as your own without a risk that someone could buy the same content with a different name and different author when they were seeking additional information? • Would you really be offering your customers or readers something of value if you only offered private label rights information? Of course your credibility could come into question if all you used were private label rights articles and ebooks. You wouldn’t be offering your customers unique content or information, and as a result you’d likely be offering them something of a lesser value than they anticipated. Private label rights products serve a purpose: for those who are willing to take a chance, who want to have a product or service and who don’t know how to go about creating one, private label rights are an easy way out. However, taking the easy way out isn’t always the easy way of doing things. While it may be more expensive or more time consuming, having an original article or ebook written exclusively for you or your business is the only way to ensure that you’re offering your customers something of quality. What’s so great about private label rights? As long as others keep using them, your custom products provide more value and, in time, your customer base will grow while others’ fail.