Hitting the Bull’s Eye in Internet Marketing How? Simply do your homework: Perform proper keyword research. Building up an online business is tricky. It is when you think you have the perfect formula for any real- time business to succeed, that you begin to realize your concept of traditional marketing does not work in online setting. While traditional marketing uses the gift of gab, Internet marketing utilizes the perfect combination of words or terms, unique for a particular website. In fact, the written word plays a pivotal role in online success. On the internet, keyword positioning is strategic step: it can make or unmake your dream of hitting it big in a realm, where making money has limitless boundaries and anybody, sans MBA can challenge the masters. Search Engine Optimization, where keyword positioning is a primary factor, is the vessel that takes you to your destination. By definition, keywords are searchable words or terms that refer to a specific subject matter. The main purpose of selecting keywords properly is to ensure that when an online user searches for a product, he types on the search bar keyword or phrases that are relevant to the information he seeks, AND exactly the keywords or phrases that would bring him to YOUR website – obviously, with the end-view of making a purchase. Targeting keywords for your website is a challenging task, but there are proven ways on how to come up with a list that can work. Here are a few tips: What to target: Target keywords based on the names of your product, the brands you carry, nature of your service, or by the use of terms that are popular among online users when they search for products or services similar to yours. Targeting only keywords that are highly relevant to your business assures you that the traffic you need is already sifted from the time-wasters. You can avail of all the help you need online. There are tools available online that rank keywords according to the number of clicks they generate or how in demand these keywords are among the present crop of searchers. Internet Marketing Service is an umbrella of strategies, such as article marketing and link building to name a few, but each of these strategies is anchored on pre-selected keywords and keyword phrases. The success or failure of the total marketing campaign begins on keyword positioning. How to target: 1.)Analyze keyword demand. This is simply determining, which keywords search engines have ranked high, depending on how many times these keywords were used by online searchers when they accessed search engines for information. However, it does not stop there. The trick is not simply to determine, which keywords ranked high, but how these keywords relate to your present needs. Are these the keywords that can generate the desired traffic to your website? 2.) Create your own list of keywords based on your products, services and ideas. As apples cannot fall far from the tree, so do your keywords. They should describe your products or service, not your competitor’s. 3.) Be challenged by the best. Who are your competitors? Which keywords have delivered to them the most number of traffic? Make a list of these keywords and decide which ones you could target as well. 4.)Conduct a performance review. Determine your past performance among search engines and find a list of your own keywords, which performed well in the traffic department. If you did it once, you can do it again! Internet Marketing may be highly competitive, with strategies that never remain constant, but it has never swerved away from the basic: choose good keywords and these will take care of your online success.