Some people begin to shop online because of the online savings ads that they receive in their email. These online shoppers might not be familiar with the store in question or know anything about the products that they sell. If the online savings ads are created well, they should serve as an introduction of a retailer to a prospective customer. Online savings ads are useful tools for internet marketers. The retailer might have gained the email address of the person from any place that the person has visited on the internet. The person might not be interested in shopping online but they may have filled out a survey or two that said they would be willing to receive offers from retail sites on the internet. Shortly after they completed that survey, they noticed that they began receiving the online savings ads in their email. Many internet retailers will engage in internet marketing campaigns to drum up business. The online savings ads might be designed to announce the birth of a certain type of retailer on the internet and offer a certain number of new customers the opportunity to receive a free gift or a significant discount on the first purchase that they make on the online retail site. The retailer might choose to create the online sales ads using graphics that were downloaded from the internet because they want to keep operating costs at an absolute minimum. The retailer can save money by sending online savings ads to current customers with a note to pass the savings ad on to friends and relatives so that they can save money on purchases at they make at the new store. There is not set format for creating online savings ads. Some retailers prefer to present a business like persona and use the company logo on every online savings ad that is sent out. Some might choose to place images of several products that are on sale on a one page savings ad just so customers will have an idea of what type of merchandise is being offered at such low prices. Some online sales ads will give customers incentives to bring customers to the site. The sales incentives might give the online shopper a considerable discount on one item and more for each customer they bring. Some people rely on online savings ads to buy the things that they need at home. Without those savings, some family budgets are too tight to be able to afford everything they want to buy from the store.